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COLLIN

HUMMEL

Brand Experience  //  Brand Design  //  Creative Direction

An experienced Creative Leader adept at brand, design and sponsorship impact. Excels at leading cross-functional teams that deliver insight-based solutions that build iconic brands and drive substantial business results.

HELLO

Welcome to my portfolio. From brand and experience design, to corporate brand campaigns, you'll see a few examples of my work. My experience includes brand sponsorships and partnerships, creative direction, team leadership, and more.
Let's Do Bold together.

EXPERIENCE AREAS

01

BRAND
EXPERIENCE

People want something emotional, not transactional. They want to feel an authentic  connection with the brands they choose to champion. They want to be moved. I can help you turn away from seeming too big, corporate and foreboding; I can help you Do Bold. 

02

CREATIVE
DIRECTION

I can help champion the intersection of design & strategy. At the end of the  day, the creative - in any of its manifestations - must  address the goals of a campaign. I can help steward creative through the approval process and make well-informed decisions amongst tough choices.

03

EXPERIENTIAL
DESIGN

My goal is to create distinct memories and measurable impact for the attendee, and to advance my clients' marketing objectives through that impact. Reengagement and reach are key elements to an effective experience activation plan, and I am well-versed in prioritizing these elements to ensure impact for my clients. 

04

BRAND SPONSORSHIPS AND
PARTNERSHIPS

My current role as Sr Brand Sponsorship Manager is designed around helping to find authentic and relevant partnerships that'll connect with our target audience. Once connected, I strive to create programs that Accomodate (customer event and VIP experiences), Activate (create brand storytelling moments and experiences), and Amplify (broadcast and connect with our target audience(s).

05

TEAM
MANAGEMENT

I have 10 years of management experience, leading an award-winning team of creatives at FindLaw. I built a team from 4 designers to 33 creatives and helped reduce turnaround times on delivery, while increasing the quality of creative we produced. Our team was recognized with 34 national awards (Webby™ and Web Awards). 

CASE STUDIES

THE 3M OPEN

WONDER CAMPAIGN

MINNESOTA VIKINGS

INNOVATION CENTER

SXSW 

WANT MORE?

PRIMARY  WORK EXPERIENCE

2022 Women's Final Four: Court of Dreams

2022 3M Open - "What's Next."

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